diff --git a/src/ros_tcp_endpoint/subscriber.py b/src/ros_tcp_endpoint/subscriber.py
index f4c42b4..070ac7f 100644
--- a/src/ros_tcp_endpoint/subscriber.py
+++ b/src/ros_tcp_endpoint/subscriber.py
@@ -54,7 +54,9 @@ def send(self, data):
             self.msg: The deserialize message
 
         """
-        self.tcp_server.send_unity_message(self.topic, data)
+        # If Unity itself published this message, there's no need to send it back
+        if data._connection_header["callerid"] != self.tcp_server.node_name:
+            self.tcp_server.send_unity_message(self.topic, data)
         return self.msg
 
     def unregister(self):