updated data products in readme

Author: acdick

README.md

@@ -20,13 +20,13 @@ These teams can increase overall company effectiveness because they strengthen t
 ## Project Features
 PET CARE INDUSTRY | BUSINESS INTELLIGENCE | BCG GROWTH-SHARE MATRIX | FEATURE ENGINEERING
 
-[The Growth-Share Matrix (a.k.a. The BCG Matrix)](https://hbr.org/2011/12/the-charts-that-changed-the-world)
+[The Growth-Share Matrix (a.k.a. The BCG Matrix)...](https://hbr.org/2011/12/the-charts-that-changed-the-world)
 
 <p align="center">
   <img src="/img/00_The_BCG_Matrix.gif" title="The BCG Growth-Share Matrix">
 </p>
 
-[View the interactive chart of The Pet Care Industry BCG Matrix in Plotly...](https://plot.ly/~adam.c.dick/2/growth-share-matrix-of-licensed-dogs-in-new-york-by-neighborhood/)
+[View the interactive chart of The BCG Matrix for the pet care industry in Plotly...](https://plot.ly/~adam.c.dick/2/growth-share-matrix-of-licensed-dogs-in-new-york-by-neighborhood/)
 
 <p align="center">
   <img src="/img/01_Growth_Share_Matrix_of_Licensed_Dogs.jpeg" title="The Pet Care Industry BCG Matrix">
@@ -42,7 +42,7 @@ Market concentration is a fundamental measure of industry competitiveness, where
 By selecting only the active dog licenses in every calendar year, we can calculate the 5-Year Compound Annual Growth Rate (CAGR) from 2014 to 2019 for each neighborhood.
 
 ## Data Products
-YELP FUSION API | NYC OPENDATA | REQUESTS
+APIS | YELP FUSION API | NYC OPENDATA | REQUESTS
 
 The American Pet Products Association (APPA) [estimates](https://www.americanpetproducts.org/press_releasedetail.asp?id=191) that the pet care industry will exceed $75 billion in 2019, increasing by 3.9% over the previous year. Consumer spending categories are led by pet food ($32 billion), veterinary care ($19 billion) and supplies & OTC medicine ($16 billion).
 
@@ -51,6 +51,23 @@ The American Pet Products Association (APPA) [estimates](https://www.americanpet
 * Neighborhood
 * Borough
 
+**[Zip Code Wrangling](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/01_Neighborhoods.ipynb)**
+* 5 Boroughs
+* 42 Neighborhoods
+* 178 ZIP Codes
+
+**First 10 Neighborhoods in New York, Mixed Format**<br>
+
+<p align="center">
+  <img src="/img/02_First_10_Neighborhoods_Mixed_Format.png" title="First 10 Neighborhoods Mixed Format">
+</p>
+
+**First 10 Neighborhoods in New York, Long Format**<br>
+
+<p align="center">
+  <img src="/img/03_First_10_Neighborhoods_Long_Format.png" title="First 10 Neighborhoods Long Format">
+</p>
+
 **[Yelp Pet Stores and Pet Services](https://www.yelp.com/fusion)**
 * Business Category
 * Business ID
@@ -60,6 +77,15 @@ The American Pet Products Association (APPA) [estimates](https://www.americanpet
 * Rating
 * Zip Code
 
+**[API Requests](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/02_Pet_Stores_and_Services.ipynb)**
+* 1,502 unique pet stores and services actively operating in 2019
+
+**First 10 New York Pet Stores and Pet Services Actively Operating in 2019, Yelp Fusion API**<br>
+
+<p align="center">
+  <img src="/img/04_First_10_Pet_Stores.png" title="First 10 Pet Stores">
+</p>
+
 **[NYC Dog Licensing Dataset](https://data.cityofnewyork.us/Health/NYC-Dog-Licensing-Dataset/nu7n-tubp)**
 * Animal Name
 * Animal Gender
@@ -74,42 +100,40 @@ The American Pet Products Association (APPA) [estimates](https://www.americanpet
 * License Issued Date
 * License Expired Date
 
-## Output Results
-PYTHON | PANDAS | SQL | SQLITE3 | JSON | PLOTLY | SEABORN | MATPLOTLIB | NUMPY | TIME
-
-**[New York Neighborhoods](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/01_Neighborhoods.ipynb)**
-* 5 Boroughs
-* 42 Neighborhoods
-* 178 ZIP Codes
-
-**First 10 Neighborhoods in New York, Mixed Format (Wide and Long ), NYS Dept. of Health**<br>
-
-<p align="center">
-  <img src="/img/02_First_10_Neighborhoods_Mixed_Format.png" title="First 10 Neighborhoods Mixed Format">
-</p>
-
-**First 10 Neighborhoods in New York, Long Format**<br>
+**[Feature Engineering](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/03_Dogs.ipynb)**
+* 121,713 licensed dogs in New York City
+* License Issued Year
+* License Expired Year
 
+**First 10 of 121,713 New York Licensed Dogs from 2014–2022, NYC OpenData**<br>
 <p align="center">
-  <img src="/img/03_First_10_Neighborhoods_Long_Format.png" title="First 10 Neighborhoods Long Format">
+  <img src="/img/07_First_10_Licensed_Dogs.png" title="First 10 Licensed Dogs">
 </p>
 
-**[Pet Stores and Services](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/02_Pet_Stores_and_Services.ipynb)**
-* 1,502 unique pet stores and services actively operating in 2019
-* Store Count
-* Share Percentage by Business
-* Concentration Index
+## Output Results
+PYTHON | PANDAS | SQL | SQLITE3 | JSON | PLOTLY | SEABORN | MATPLOTLIB | NUMPY | TIME
 
-**First 10 New York Pet Stores and Pet Services Actively Operating in 2019, Yelp Fusion API**<br>
+**[Exploratory Data Analysis](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/04_Exploratory_Data_Analysis.ipynb)**
+* Competitor concentration
+* Market size
+* The BCG Growth-Share Matrix
 
-<p align="center">
-  <img src="/img/04_First_10_Pet_Stores.png" title="First 10 Pet Stores">
-</p>
+* **Dogs**<br>
+Low-growth, low-share markets that typically struggle to break-even. The conventional wisdom of analysts is to liquidate business in this area.
+* **Question Marks**<br>
+High-growth, low-share markets that have both potential and risk. New businesses target this area through a select and divest strategy.
+* **Stars**<br>
+Question Marks that have been widely adopted to become market leaders. Continued growth pushes firms to invest due to high competition.
+* **Cash Cows**<br>
+Mature markets where entrenched players can maintain their position with minimal investment, allowing them to milk reliable cash flows.
 
 **Concentration Ratios for the Top 8 Firms in the New York Pet Care Industry**
 * CR4 of top four firms of 8.9%
 * CR8 of top eight firms of 11.9%
 * HHI of 31 out of 10,000 (high competition)
+* Store Count
+* Share Percentage by Business
+* Concentration Index
 
 <p align="center">
   <img src="/img/05_Concentration_Ratios_for_Top_8_Firms.png" title="Concentration Ratios for Top 8 Firms">
@@ -124,28 +148,6 @@ PYTHON | PANDAS | SQL | SQLITE3 | JSON | PLOTLY | SEABORN | MATPLOTLIB | NUMPY |
   <img src="/img/06_Concentration_Ratios_for_Top_8_Neighborhoods.png" title="Concentration Ratios for Top 8 Neighborhoods">
 </p>
 
-**[Licensed NYC Dogs](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/03_Dogs.ipynb)**
-* 121,713 licensed dogs in New York City
-
-**First 10 of 121,713 New York Licensed Dogs from 2014–2022, NYC Open Data**<br>
-<p align="center">
-  <img src="/img/07_First_10_Licensed_Dogs.png" title="First 10 Licensed Dogs">
-</p>
-
-**[Exploratory Data Analysis](https://github.com/acdick/framing_data_with_dataframes/blob/master/src/04_Exploratory_Data_Analysis.ipynb)**
-* Competitor concentration
-* Market size
-* The BCG Growth-Share Matrix
-
-* **Dogs**<br>
-Low-growth, low-share markets that typically struggle to break-even. The conventional wisdom of analysts is to liquidate business in this area.
-* **Question Marks**<br>
-High-growth, low-share markets that have both potential and risk. New businesses target this area through a select and divest strategy.
-* **Stars**<br>
-Question Marks that have been widely adopted to become market leaders. Continued growth pushes firms to invest due to high competition.
-* **Cash Cows**<br>
-Mature markets where entrenched players can maintain their position with minimal investment, allowing them to milk reliable cash flows.
-
 **Market Share and Growth Rate (2014–2019) of Pet Care Industry for First 10 Neighborhoods in New York**<br>
 
 <p align="center">