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Merge pull request #8112 from segmentio/stackadapt-audience-update
[Stackadapt Audiences] - updating docs for stackadapt audience destination
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src/connections/destinations/catalog/actions-stackadapt-audiences/index.md

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hide-dossier: true
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beta: true
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id: 66e96b9f4ee97f41caa06487
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hidden: true
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redirect_from: "/connections/destinations/catalog/actions-stackadapt/"
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---
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{% include content/plan-grid.md name="actions" %}
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[StackAdapt](https://www.stackadapt.com/){:target="\_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdapt lets marketers deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with [Engage](/docs/engage/) helps you sync user data to optimize targeting and improve your campaign outcomes.
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[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a leading programmatic advertising platform designed to maximize audience engagement. It enables marketers to run high-performing, cross-channel campaigns through real-time bidding, advanced audience targeting, and powerful data-driven insights.
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With the [Engage](/docs/engage/) integration, you can seamlessly sync your Engage Audiences and user data with StackAdapt to refine targeting precision and drive stronger campaign performance.
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This destination is maintained by StackAdapt. For any issues with the destination, submit a ticket to [StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="\_blank"}.
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- (**Required**:) Select a default value for `Marketing Status`.
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- (**Required**:) Confirm that you have a valid source field for `Email`.
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- Select the source field for `Standard User Properties`. Ensure the source field matches the profile traits selected in step 4. You can learn more about the field format by hovering over the info icon of the field.
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- Create mappings for `Custom User Properties` if applicable.
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- Follow the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings).
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To verify that your audience syncs with StackAdapt, open StackAdapt and navigate to **Audience & Attribution > Customer Data > Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to the StackAdapt platform.
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> Use the _snake_case_ name of the Segment Engage audience which can be found in **Settings**, shown in the following screenshot.
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> ![Image showing sample audience settings tab](./images/audience-example.png)
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### Sending an audience to StackAdapt
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1. In Segment, go to **Engage > Audiences** and select the audience to sync with StackAdapt.
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2. Click **Add Destination** and select **StackAdapt Audiences**.
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3. Toggle **Send Track** and **Send Identify** on.
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4. Click **Save**.
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## Data and privacy
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Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="\_blank"} to learn more about StackAdapt's privacy and data terms.

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